194 words about EX

It's a new Substack, but I promise it's sick.

If you are anything like me — and if you opened this email, you probably are, kinda — you read a lot about culture and technology. But there’s a bias among major outlets toward the technology. The concern is the internet, the platforms, the players. When culture is written about at all it's often with a sarcastic remove. But what I’m interested in is the culture, the artwork, the stuff. I’ve been working for awhile on a new project called EX along with some incredibly smart people because, somewhat selfishly, I want an excuse to read their thoughts on this subject. We were sharing a self-employed day of leisure (read: playing Elden Ring together) and generated so many ideas — about games, YouTube, why drum’n’bass sounds good on TikTok, and so on — that we wanted somewhere to put them. We settled on a weekly digest of findings: micro-stories, maybe even pitches, recommended with what we hope is both sobriety and sincerity. Eventually, other sends may stretch out into features, conversations, or variations on the digest format. We’re stoked. Subscribe here. 

(As for 200 Words: It’s shelf-stable. Resting easy. It’ll be back when the people need it.)